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2012 PCCA Media Planner

The Power & Communication Contractors Association is your direct connection to leaders in the power, telecommunications, cable television, and directional drilling industries. PCCA publications provide you with access to decision makers at the industry's leading companies, and these readers are exactly the people you want to reach—people with hefty budgets for the products and services your company provides and with the authority needed to make the purchase. PCCA members rely on the association’s publications to expand their knowledge, share ideas, and build their businesses. Your presence in these publications shows support for the power and communication construction industry and provides you with repeated exposure to your primary customers.

Readers: Since 1945, the Power & Communication Contractors Association (PCCA) has represented the national interests of contractors working in power and communication construction. PCCA currently represents 350 member companies constructing electric power facilities, including transmission and distribution lines and substations, and telephone, fiber optic, and cable television systems. PCCA Journal mails to the contractors who are doing 80 percent of this work in the United States. Other business activities of PCCA members include intelligent traffic systems, local area and premise wiring, security, renewable energy (wind and solar), water and sewer utilities, and gas and oil pipelines. PCCA also represents the manufacturers and suppliers who provide the products and services that help these projects succeed.

Editorial Focus: Each issue of PCCA Journal explores the vast world of power and communication construction and covers topics developed by the association members. Articles are written by industry experts who understand the unique challenges faced by power and communication contractors, manufacturers, and suppliers.

Quarterly Circulation: 1,500

2012 PCCA Publication Deadlines

Issue Deadline Space Materials Published
Quarter 1 12/9 12/16 January
Convention Program 2/1 2/8 March
Quarter 2 3/26 4/2 April/May
Membership Directory 4/2 4/13 June
Quarter 3 7/10 7/17 July/August
Quarter 4 10/5 10/12 November/December

  

PCCA Special Advertising Package (rates below are net and non-commissionable)

(This includes full-page, four-color ads in all four issues of the PCCA Journal, the
PCCA Annual Convention Program, and the PCCA Membership Directory and Buyer’s Guide.)

4-color
Six full-page, 4-color ads - $10,000
Six 1/2-page Island, 4-color ads – $8,800
Six 1/2-page, 4-color ads - $6,000
Six 1/4-page 4-color ads - $3,600

Black & white
Six full-page b/w ads - $3,500
Six 1/2-page Island b/w ads - $2,900
Six 1/2-page b/w ads - $2,600
Six 1/4-page b/w ads - $1,500


2012 Advertising Rates

PCCA Journal - Published Quarterly

Black & White

Size 6-Time 3-Time 1-Time
Full Page $700 $770 $800
2/3 Page $600 $660 $690
1/2 Island $540 $568 $598
1/2 Page H or V $500 $543 $572
1/3 Page $417 $439 $462
1/4 Page $265 $278 $293

4-Color

Size 6-Time 3-Time 1-Time
Full Page $1,900 $1,970 $2,000
2/3 Page $1,800 $1,860 $1,890
1/2 Island $1,740 $1,768 $1,798
1/2 Page H or V $1,316 $1,342 $1,372
1/3 Page $1,217 $1,239 $1,262
1/4 Page $762 $778 $793

 Special Position charges: back cover 20%, other positions 15%, spot color $175 per color


The Annual PCCA Directory & Buyer’s Guide - Published in June
Space deadline is April 2, materials due April 13

Size b/w 4/c
Full Page $950 $1,950
2/3 Page $850 $1,850
1/2 Island $750 $1,750
1/2 Page H or V $700 $1,500
1/3 Page $500 $1,000
1/4 Page $300 $800

Position Charges: back cover 20%, other positions 15%, spot color $175 per color

 

Annual Convention Program & Exhibit Guide - Published in March
Space deadline is February 1, materials due February 8

Advertising Rates

Size b/w 4/c
Full Page $700 $1,720
2/3 Page $613 $1,613
1/2 Island $540 $1,540
1/2 Page H or V $502 $1,502
1/3 Page $450 $950
1/4 Page $265 $760

Position charges: back cover 20%, other positions 15%, spot color $175 per color


 
Artwork Specifications

All publications are printed offset on 8 1/2" x 11" pages with a total live area of 7 1/2" x 10".
Digital submissions are required. Minimum resolution is 300 dpi.

Ad Size Live Area Bleed Size Trim Size
Full Page 7 3/4 x 10 3/4" 8 3/4 x 11 1/4" 8 1/2 x 11"
2/3 Page 4 3/4 x 10" N/A N/A
1/2 Island 4 3/4 x 7 1/2" N/A N/A
1/2 Page Horizontal 7 1/4 x 5" 8 3/4 x 5 5/8" 8 1/2 x 5 1/2"
1/2 Page Vertical 3 1/2 x 10" N/A N/A
1/3 Page 4 3/4 x 4 7/8" N/A N/A
1/4 Page 3 1/2 x 4 7/8" N/A N/A

 

New! PCCA Journal Digital Edition

The PCCA Journal Digital Edition opens a new world for advertisers and readers.
As an advertiser in PCCA Journal’s print edition, your ad will also appear in the electronic edition with active links to your website.
The digital edition provides global distribution of your message.

 

For more information, contact Cheryl Stratos or Victoria Elie at (703) 212-7734, This e-mail address is being protected from spambots. You need JavaScript enabled to view it. , or This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .
(Download the 2012 PCCA Media Kit.)

 
Copyright © 2012 - Power & Communication Contractors Association - All Rights Reserved.
1908 Mt. Vernon Ave., 2nd Floor - Alexandria, VA 22301 - (800) 542-7222 - (703) 212-7734 - Fax (703) 548-3733 - info@pccaweb.org

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